That’s how we live HIP 2025, held from 10 to 12 March at IFEMA Madrid, which broke attendance records with more than 50,000 industry professionals. This growth reflects the growing interest in the innovations and trends presented during the congress, consolidating HIP as a key event for the hospitality industry.
With more than 800 exhibiting companies and 700 speakers in 10 auditoriums, the event offered a wide variety of content. The expansion of the exhibition area and its organisation into eleven innovation areas facilitated a more personalised experience for attendees.
The success of this edition was due to the diversity of activities, the quality of the topics addressed and the relevance of the event in the sector. In this way, HIP has established itself as the essential meeting point for the future hospitality industry.
Our participation in the National Congress on Dependency and Healthcare under the framework of HIP 2025 was modest but very successful at the business level.
The interest shown in our products and the quality of the relationships have enabled us to establish a valuable network of contacts.
There is no doubt that our presence at the event impact directly in deals for this year. Our presence at the event has strengthened the positioning of our brands and reaffirms the prestige of the solutions we offer for social and health care.
In addition, we have identified new opportunities for our product expansion in an increasingly demanding and specialised market. In this way, we reinforce our commitment to innovation, excellence and sustainability.
Elisabeth Balcells, Product Manager of PRODERPHARMACARE, highlighted the importance of skin care in geriatrics at the National Congress on Dependency and Healthcare.
During her speech, she explained how the skin of the elderly is more fragile and vulnerable to conditions such as dryness, pressure ulcers and irritations. All of this makes it essential to use specific products for its protection.
‘Skin care for older people is not only an aesthetic issue, but a medical necessity that directly impacts their quality of life.’ Elisabeth said, underlining our commitment to developing innovative and effective formulas.
We thank all those who came to learn about our proposals and are confident that this momentum will allow us to continue growing and strengthening our presence in the market. Undoubtedly, this new assistance has been a key step in the consolidation strategy of S.A. PRODER and its brands in the health, sanitary and socio-sanitary fields.
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